experience
Growth Marketing Consultant & Editor
Freelance; current
Freelance; current
- Editorial and marketing strategy for writers on Substack
- I get to work refining your voice, driving engagement across social media and search channels, generating revenue with high-impact ad and email campaigns, establishing a growing list of readers, and forging relationships with online publications, media outlets, and fellow writers
- Read my interview about working with Substack writers
Director of Marketing
Succulent Studios; e-commerce subscription startup
Succulent Studios; e-commerce subscription startup
- Launched company alongside CEO and CTO in October 2017
- Reached an 8-figure revenue year and 6-figure subscriber base in three years, along with a 200k Instagram + 160k Facebook following
- Grew website visits by 33% year over year and tripled conversion rates by developing and executing strategic digital marketing, social media, and email marketing campaigns
- Hired and nurtured a high-performing marketing team
- Established successful PR with top brands and media outlets, including O Magazine, Teen Vogue, Buzzfeed, The Spruce, and Intersectional Environmentalist
- Wrote the company's first Diversity, Equity, and Inclusion policy
- Helped launch a sister company, Eucalyptus Farms, in February 2019; produced digital marketing and social media plan (45k Instagram & 20k Facebook followers)
Director of Marketing
Educasic; education technology startup
- Gained over 50,000 users in under two years by launching an aggressive digital marketing strategy, including social media, paid search, search engine optimization (SEO), email marketing, and blogging
- Led a small team of social media interns, copywriters, and marketing assistants
- Worked closely with engineering team to develop product and make critical UX updates
Digital Content Strategist
Union Street Media; SaaS startup
- Managed, executed, and analyzed search engine optimization strategies to increase organic traffic and engagement on over 150 client websites
- Consulted on social media marketing and PPC campaigns
- Audited all pre-launch websites for UX and SEO errors
- Provided copywriting and copyediting for client sites, blogs, and eBooks
skills
- Copywriting + Copyediting
- Digital Content Strategy
- Omnichannel Marketing
- Media Buying
- Team Building
- Data Analysis
- Email Marketing
- Project Management
- Budget + Campaign Management
- Media Relations
- Organizational Communications
- SMM (Social Media Marketing)
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
education
January 2013 | Temple University; Philadelphia, PA
January - June 2011 | Griffith University; Brisbane, Australia
- B.A. in Communication Studies; Contemporary Media Environments focus
- Writing Certificate
- National Society of Collegiate Scholars (NSCS) member
- Coursework in Women's Studies, Gender, Mass Media, Journalism, Technical Writing, Electronic Media, Sociology, Human Sexuality, Intercultural Communication, Calculus, Physics
January - June 2011 | Griffith University; Brisbane, Australia
- Study Abroad Program
- Coursework in Maths, Physics, and Linguistics