welcome!
It's lovely to have you here. I'm Erin, a marketing consultant (less yuck than it sounds), organizational communications nerd, systems thinker, and creative collaborator. I specialize in building ethical brands by developing high-impact marketing and communications systems so startups and young companies can stop winging it and start growing sustainably.
I also work with writers as a growth consultant and editor. I help writers polish their work, hone their offering, grow their readership, and forge advantageous relationships with publications, media outlets, and fellow writers.
If you're in need of sustainable growth and editorial strategy that prioritizes your creativity while honoring your wellbeing, count me in.
I also work with writers as a growth consultant and editor. I help writers polish their work, hone their offering, grow their readership, and forge advantageous relationships with publications, media outlets, and fellow writers.
If you're in need of sustainable growth and editorial strategy that prioritizes your creativity while honoring your wellbeing, count me in.
ways of working
creative strategy callsOne-time, deep-dive consultation calls for organizing your offering and increasing its impact. We'll review my audit of your website or newsletter, and you're encouraged to ask questions along the way. This call is designed to address your goals, provide actionable, clear feedback, and brainstorm together.
Contact to book |
editorial bundlesStructural & developmental editing with a blend of technical feedback (assessing grammar, clarity, style, voice, word choice - the usual suspects) and intuitive feedback (feeling for emotional blind-spots, like where you might be assuming the worst in your reader, where you might be holding back). My aim is to offer kind, precise, and curiosity-led edits that help you sound more like yourself.
Not currently taking new clients |
ongoing collaborationI am your trusted partner for all things editorial and growth. We have regular strategy calls, plan a content calendar, and set goals with roadmaps. I provide editing services, content recommendations and community building strategies, plus quarterly growth metrics to help us metabolize progress and stay agile, open, and aligned toward your goals.
Not currently taking new clients |
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Erin is a Substack whisperer: The title of ‘producer’ fits her perfectly. She not only was responsible for most of Both Are True's growth including but not limited to launching my paid offering (which I was terrified to do beforehand), but she also handles with ease and aplomb the parts of a collaboration that are impossible to quantify, yet have far and away meant the most to me and my career as a writer.
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All to say, working with Erin has been amazing! She takes my drafts and – with an objective eye, exacting precision, and kindness – cuts entire sections while pushing me to write more about the precise things I try to avoid but very much need to write about. Five stars. Hard recommend.
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When I was feeling stuck in growing my business, I reached out to Erin because I knew her to be smart, efficient, and had a vision for how I could grow my offerings. What I discovered by the end of our time together was that she is also a get-shit-done professional, responsive, creative and wise-- and on top of that, she's a delightful human who's a pleasure to work with. Work with Erin! You won't regret it!
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Working with Erin brought shape and focus to my writing life that I only ever dreamed of. If you're someone with decent writing chops but can't ever seem to "launch," hire Erin now! Not only is she a great editor, she knows how to make room for creativity and out-of-the-box thinking while also offering structure for growth strategies so they have a chance to WORK.
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If you are looking for a badass consultant/editor with great taste and serious growth skills, look no further, you have found her.
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Erin's guidance makes everything better. She's with me from the existential to the grammatical: "Is my spirit being properly reflected in this sliver of the Internet?" "Did I mix up a homophone?"
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recent pressAmanda Hinton interviewed me about how the heck I got here, my process for working, what to do if the word "branding" makes you cringe, and my favorite advice for writing and newsletter success.
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"Working with Erin is like working with a very shrewd and gentle sorcerer. Her edits and ideas are always spot on—she transforms my writing AND the way I think about things."
— Debbie Weil; [B]old Age Newsletter
— Debbie Weil; [B]old Age Newsletter
aboutYou might recognize Erin from her popular interview with Amanda Hinton last summer, her too-personal-to-not-be-helpful life advice on Notes, or mentioned in Substack circles as “someone I hired for newsletter guidance because Alex Dobrenko` called her a Substack whisperer??”
Erin has worked one-on-one with over forty Substackers as a producer, growth strategist, and editor. With a background in creative nonfiction and poetry along with years as a marketing director, she now helps writers and entrepreneurs produce their best, most impactful work while honoring their creativity and wellbeing. Erin enjoys walking her elderly dog, kick chalking her pool cue, reading fantasy novels, dreaming about the feminine economy, and espousing the benefits of unabashed, loving honesty. |